An Italian artist living in the United States has reimagined the story of Romeo and Juliet, presenting a drastic shift in perspective that may be regarded unique.But what makes this reinterpretation so fascinating? Why has it attracted the media's interest and become a media phenomenon?

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Many people are taking an interest in this exhibition, which is becoming a genuine media phenomenon.

Why would a story from almost 500 years ago still intrigue people today? In this article, we explore the details of an artistic phenomenon that is growing daily.

Essential points
  • Art is a significant medium of expression and an effective weapon for generating awareness about social issues.
  • In truth, Shakespeare’s “Romeo and Juliet” provides little inspiration to young couples in the real world.
  • New generations have many options for interaction, but they are primarily through electronic gadgets.
  • An artist created an art exhibition inspired by Shakespeare’s story, turning it into a source of inspiration for those seeking guidance in the world of feelings.
© 2024 - Photo of the artist Alex Righetto.

In the age of TikTok and social media, where everything seems fast and superficial, a vibrant testimony is making its mark.

The mainstream media tend to focus on high-impact news, so they often do not cover or comment on this topic.

Yet, this young artist has perhaps touched on a fundamental theme that continues to engage people.

And the whole thing once again has to do with love and its dramas.

Teenager looking at the phone at an exhibition
A growing number of teens use their cell phones as a guide in many aspects of their lives.

New generations face unprecedented challenges, such as the quality of information they receive and a bizarre sort of loneliness caused by being continuously connected, yet only via electronic devices.

Their love and sexual lives are influenced in ways that have complex and unpredictable effects.

It is therefore encouraging to see a growing interest in the art world, even among the younger generation.

Alex Righetto, an Italian resident of the United States, has reinterpreted the story of Romeo and Juliet, making radical changes to its development and thus offering a perhaps unique perspective.

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The performance in numbers
  • The exhibition first debuted in Miami at Art Basel, introducing the public to a unique art experience.
  • The collection includes 20 paintings, made with traditional techniques and oil painting.
  • The exhibition integrates augmented reality: by scanning each painting with their phone, visitors can access interactive content and enrich their exhibition experience.
  • So far, 10,000 art lovers have visited the exhibition, a number that is expected to increase further.
  • The exhibition will be shown for the first time in Italy in September 2024.

What attracts attention in this newest performance?

Alex Righetto speaks directly about it. The artist, class of ’81, describes his collection as a thematic journey of change.

About twenty paintings, arranged in a narrative path, tell the story of the two Verona lovers in a unique way: instead of sacrificing their lives, the young people are called to overcome inner selfishness as the only path to growing together.

The exhibition explores in detail the drama experienced by the two, highlighting the challenges they face in order to remain united.

People at events dedicated to Romeo and Juliet: The Metamorphosis.

“Perhaps young people today need more than just Tinder and TikTok. Perhaps they need guidance in their relationships, showing them a path on how to navigate relationships.

Kids begin their romantic exploration and are left to their own devices, often with a phone in hand, trying to figure out how to maintain a relationship.”

Alex Righetto

This new collection is also a kind of personal diary, where the artist’s personal life merges with the theme.

Why did the collection become a media event?

In the artist’s version of Romeo and Juliet, and perhaps this is most striking, the two protagonists are called to a journey of growth where they must eliminate their selfishness instead of their souls.

It is possible that the new point of view offered by this collection, in contrast to Shakespeare’s traditional narrative, has piqued people’s interest.

Collection of Romeo and Juliet: The Metamorphosis. © Alex Righetto

“Self-denial never results in anything positive in a relationship. Instead, it is taking entire responsibility for one’s partner that leads to development, work that must be done by both partners.”

Alex Righetto

It is fascinating to observe how the collection manages to communicate on different levels:
  • caters to art lovers,
  • to young people attracted to the technological aspect,
  • To those who seek inspiration in the world of relationships
  • and to those who, after negative love experiences, seek comfort.

The collection ignites dialogue between people. © Alex Righetto

The exhibition, conceived as a narrative journey, explores various stages of the relationship between the two lovers, with the challenge of creating a work whose outcome was not predictable.

Parallel to Shakespeare’s original story, the moment of the kiss on the balcony, which marks the young people’s falling in love, emerges with particular intensity.

Prominent among the works on display is a painting that sharply distinguishes between ephemeral love and love meant to last a lifetime. It is this work that delineates this differentiation, leaving a deep and lasting impression on visitors.

One particular painting has the power to deeply move the viewer

Hundreds of people have seen this painting and are enraptured by it. how come? What is the secret of this painting?

Why are people attracted to this painting?

Apparently it is a simple painting, but looking closer reveals really interesting details.

Teenager looking at the phone at an exhibition
Photo of the painting "The balcony scene" by Romeo and Juliet: the Metamorphosis.

The artist says that this painting is the mainstay of the collection and offers a visual definition of love.

A picture that certainly creates a debate about the relationship.

Why does the picture have four faces?

The profiles of two young lovers create a vortex of intense passion that draws the viewer inward.

Yet at a second glance, one can see how the same young people are depicted as opposites in the background.

A visual game that intertwines the two partners, suggesting that each may be an extension of the other.

And perhaps this is what captures the attentive viewer, offering a new perspective: the love between the two young people, Romeo and Juliet, has the possibility to evolve, provided each is willing to understand and integrate the essence of the other.

What does it really mean to be each other in the relationship?

Perhaps to be each other one must eliminate one’s inner selfishness. And only in this way can one “be” one’s partner.

One’s partner, therefore, becomes an extension of oneself. How can one hate oneself? Not possible.

Prints of this painting are almost sold out, but you can still find some limited-edition examples on the website dedicated to the exhibition.

A truly unique work that, no doubt, brings inspiration to the homes of collectors.

The Balcony – Romeo and Juliet Collection

Buy the limited edition of this work

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Where you can see this exhibition

This collection attracted and received the admiration of thousands of people during Art Basel art week in Miami.
Many people had the opportunity to see the collection in person and hear the artist-directed narrative.

Currently the next date is in Italy, but the artist has launched a lottery to allow his collectors to participate from all over the world.

Win an Italian Dream:

Win a dream trip for two to Verona, Italy. Discover the historical wonders and Lake Garda!

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Absolutely not to be missed

Here’s why
  • This is an important initiative that probably points attention to an extremely relevant issue.
  • The influence of art on people’s ideas is a well-known fact. Seeing that people correctly transpose this concept is very important.
  • More and more artists are turning to social issues with their art. But Righetto made this commitment by dedicating an entire collection to the theme of love and how it is undervalued or even unprotected.

The problem: Hypersexualization on social media, which inevitably leads adolescents to seek answers in pornography, offers false and aberrant information as an answer, leading to painful love experiences because they are based on ignorance, selfishness and physical complacency.

This collection finally restores the value of relationship, using Shakespeare’s story, Romeo and Juliet, as a springboard for deeper emotional analysis that includes the partner and not just oneself.

An exhibition, therefore, suitable for art lovers, but also for those who are looking for a path that, through art, induces the hope not only of finding one’s partner, but also of knowing how to preserve that relationship once created.

For more info follow the event page:

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